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Internet business technology forevery business professional.What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, and moreThe importance of Internet business even after the dot-com crash Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon. Current Internet hardware and software technologies and their implications Web content development and design: what you must know to build effective business sitesNew opportunities made possible by XML and XML-related technologiesInternet business models and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, and customersRelational databases, data warehouses, and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), and the open source movement Selecting a Web hosting service, last-mile connection, and application service providerWeb services, SOAP, middleware, enterprise application integration, and B2B integration Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internetbusiness revolution. Now, one book illuminates them all: "The Essential Guide to Internet Business Technology.

A strategic guide to the revolutionary framework that will change the way you do business Imagine if you could teach your computer to make decisions that lead to faster B2B trading implementations, more effective customer management, and seamless data warehousing. Now, your imagination can be turned into reality. This authoritative book explores the Semantic Web, a revolutionary new framework for creating intelligent software applications that automate the processes of reasoning and decision-making. The Semantic Web first shows you how to vastly improve knowledge management in your company using Semantic Web technologies. You’ ll then gain a clear understanding of the building blocks of these technologies, including XML, Web services, and the Resource Description Framework (RDF). Along the way, you’ ll be taken through the process of building the Semantic Web at your company in order to achieve a significant return on investment. This informative guide arms you with the strategies you’ ll need to know in order to start creating a host of robust new business applications. Written by leading experts in the field, it: Explains how businesses can leverage the Semantic Web for competitive advantageCovers all aspects of current Web services, RDF, and XML-related technologies including the emerging Web ontology language (OWL)Examines taxonomies and describes how they are implemented using illustrative examplesDiscusses how to attain semantic interoperability using ontologiesDescribes how to design a knowledge-centric organization The companion Web site contains source code for all listings in the book, a code appendix, and links to related sites.

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